i have intended to set a schedule for my blog authoring in order to avoid ambiguity and also clarifying complicated terms in business literature, so in following posts i will outline courses and then explain the most important topics in them coz in MBA we have a myriad of terms and concepts which are closely and tightly tied or in better words interrelated.
in the majority of renowned business school MBA is lectured through this academic syllabus:
- marketing management
- economics for managers concerning both macro and micro economics
- organizational behaviour and organizational design
- accounting for managers
- strategic management
- quantitative analysis( statistics and probabilities)
- information systems and e-commerce
- communication for managers ( as an elective course)
- research methodology and case study and analysis
- entrepreneurship
- cyberlaw
in a general framework these are core subjects ,other than that some other courses will be covered according to specialization
since my specialization is global marketing management hence my specialized courses can be cited as below:
- consumer behavior
- global marketing management
- marketing and multimedia
- advertising and promotion (as an elective)
hopefully this blog aimed at cover the most attractive .applicable and common terms for those who are not aware of what is MBA really and those who are aware but willing to consolidate their knowledge in a synopsized format.
i really welcome all correction , comments and additional notes regarding to any one of topics
to inuagurate , i will talk about marketing management in a holistic perspective from next post.
thank you in advance
cheers
Arash
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